Welcome to my Creative Writing Portfolio.
Client: Capitol Carpet and Tile & Window Fashions
Description: This red carpet theme was inspired by a desire for the Capitol brand to evolve into a more sophisticated and modern style diverting from 30 years of spoofs and shtick commercials, I scripted this “flashy” spot to reflect the new direction while maintaining the brand’s staples. In the words of Lou himself: “Why would you buy from anyone else?”
Client: FLOW/Cable & Wireless
Description: The Caribbean athletes who compete in The Olympic Games typically perform quite well, yet never get a spotlight over U.S. athletes whose nation owns the coverage. That’s why Cable & Wireless established several ESPN feeds to offer coverage tailored to Caribbean homes for the first time ever. This exclusive access was amplified by a telecommunications initiative across the islands to bring better cell reception and internet connectivity to contact loved ones, including the athletes competing abroad.
Client: Events & Adventures
Description: There’s much more singles activity club competition nowadays than there was 35 years ago. So today, Events & Adventures produces quarterly radio and video spots. The challenge being that we must use the same audio - so the script has to be robust enough to work as audio alone, as well as with visuals. In addition, it has to tell a cohesive and compelling story on Instagram and Facebook, where many users never turn the sound on. This is just one example of the work I’ve done for them.